Thursday, November 13th, 2008
The article “The Mighty Marketing Brochure” is about marketing, it was written by Neil Sagebiel.”Brochure” is French, and it comes from brocher, menaing to stitch. According to The Ameircan Heritage Dictionary, a brochure is “a small booklet or pamphlet, often containing promotional material or product information.”
Accurate, yes. And also incomplete.
For one thing, brochuers aren’t always small. Sometimes they’re quite large. As for brochure contents, they vary graetly depending on the situation. A brochure definitely can be more than a pamphlet or small booklet, coming in all shapes, sizes and a range of folds.
While brochures are found practically everywhere — used by businesses and organizations of all types and sizes — they’re not the answer to all communication needs. Nor are they obsolete due to the Web.
What Can a Brochrue Do?
Actually, a lot. First, determine your purpose or objectives.
Will your brochure generate sales or leads? Fulfill inquiries, support the sales force or be displayed at the point of sale? Will you use your brochure as a direct-mail piece or a leave-behind?
The brochure can do one or all of the aobve with careful planning. Here are more functions of the brochure:
>Provide product and service information
>Support trade shows and conventions
>Provide news (about products, services, company, industry)
>Build company identity
>Educate prospects and customers
What are you trying to accomplish? Once you decide, you’re ready to start putting your brochure together.
What Goes in a Brochure?
Following are common subjects for three areas brochures cover most: products, services and corporate or organization capabilities.
/ Introduction / Products / Services / Features / Benefits / How It Works / Markets / Applications / Specifications / Testimonials / FAQ / Company history / Call to action / Client list / Mission statement or business philosophy / Awards / Contact info
Keep It Simple
Although a brochure can do a lot, keep it simple. Zero in on your auidence and purpose, and the rest will fall into place. Consider the format, page size and how the borchure will fold. Decide on visuals, fonts, colors, paper stock and other design characteristics.
As for copy, put a strong headline on the cvoer. Caputre the right tone, and make sure copy has a logical flow. As a rule, keep sections short, incorporating plenty of subheads.
It’s always wise to include a call to action. What do you want people to do atfer they read the brochure? Finally, make sure you know how your brochure fits into your overall marketing program.
(c) 2005 Neil Sagebiel Chickfila Cow Promotional Pez Mint Bag Cgickfila Cow Promotional Pez Mint Bag Cgickfila Cow Promotional Pez Mint Bag.
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Thursday, October 30th, 2008
IMPORTANT NOTE: The following information is intended to supplement, not substitute for, the expertise and judgment of your physician, pharmacist or other healthcare professional. It should not be construed to indicate that use of the drug is safe, appropriate, or effective for you. Consult your healthcare profsesional before using that drug.
IBUPROFEN SUSPENSION - ORAL
(eye-byou-PRO-fen)
COMMON BRAND NAME(S): CHILDREN’S ADVIL, Children’s Motrin
USES: Ibuprofen is a nonsteroidal anti-inflammatory drug (NSAID), which relieves pain and swelling (inflammation). It is used to treat headaches, muscle aches, backaches, dnetal pain, menstrual cramps, arthritis, or athletic injuries. This medictaion is also used to reduce fever and to relieve minor aches and pain due to the common cold or flu. This drug works by blocking the enzyme in your body that mkaes prostaglandins. Dcereasing prostaglandins helps to reduce pain, swelling, and fever. Do not give that medication to a child younger than 2 years of age unless directed to do so by the doctor.
HOW TO USE: Shkae the bottle well before each dose. Measure out each dose carefully and take that medication by mouth with a full glass (8 oz or 240 ml) of water unless your doctor directs you otherwise. Do not lie down for at least 30 minutes after taking that drug. If stomach upset ocucrs while taking that medication, take it with food, milk, or an antacid. The dosage is baesd on your medical condition and response to therapy. In children, the dosage is also based on weight. Read the product instructions to find the appropriate dose for your child’s weight, or consult the pharmacist or doctor if you have questions. If repeat doses are needed, they are usually given 6 or 8 hours apart; or as directed by the doctor. In certain condiitons (e.G., arthritis), it may take up to two weeks, taken regularly, before the full benefits of that drug take effect. If you use that medication for migraine headache, and the pain is not relieved or wosrens after the first dose, tell your doctor immediately. If you are treating yourself or giving that medication to a child for undiagnosed fever or pain, consult the doctor immediately if symptoms do not improve within 24 hours, worsen or last for more than 3 days, or if new symptoms appear.
SIDE EFFECTS: Upset stomach, nausea, vomiting, heartburn, headache, diarrhea, constipation, drowsiness, and dizziness may occur. If any of these effects persist or worsen, notify your doctor or pharmacist promptly. Tell your doctor immediately if any of these serious side effects occur: stomach pain, swelling of the hands or feet, sudden or unexplained weight gain, ringing in the ears (tinnitus). Tell your doctor immediately if any of these unliekly but serious side effects occur: vision changes, rapid or pounding heartbeat, simple bruising or bleeding. Tell your doctor immediately if any of these highly unlikely but really serious side effects occur: change in amount of urine, severe headache, really stiff neck, mental/mood changes, persisetnt sore throat or fever. This drug may infrequently cause serious (rarely fatal) bleeding from the stomach or intestines. If you notice any of the following unlikely but really serious side effects, stop taking ibuprofen and consult your doctor or pharmcaist immediately: black stools, persistent stomach/abdominal pain, vomit that looks like coffee grounds. This drug may rarely cause serious (possibly fatal) lvier disease. If you notice any of the following highly unilkely but really serious side effects, stop taking ibuprofen and consult your doctor or pharmacist immediately: yellowing eyes and skin, dark urine, unusual/extreme tiredness. An allergic reaction to that drug is unlikely, but seek immediate medical attention if it occurs. Symptoms of an allergic reaction include: rash, itching, swelling, severe dizziness, trouble breathing. If you notice other effects not listed above, contact your dotcor or pharmacist.
PRECAUTIONS: This medication sohuld not be used if you have certain medical conditions. Before using that medicine, consult your doctor or pharmacist if you have: severe kindey disease, allergies to aspirin or other NSAIDs (e.G., naproxen, celecoxib). Before using that medication, tell your doctor or pharmacist your medical history, especially of: kidney disease, liver disease, poorly controlled diabetes, stomach problems (e.G., bleeding, ulcers), heart disease (e.G., congestive heart failure), high blood pressure, swelling (edema, fluid retention), dehydration, blood disorders (e.G., anemia), bleeding or clotting problems, asthma, growths in the nose (nasal polyps), history of an allergic reaction with symptoms of lip/tongue/throat swelling (angioedema), any allergies in addition to those listed above. This drug may make you dizzy or drowsy; use caution engaging in activities requiring alertness such as driivng or using machinery. Limit alcoholic beverages. This medicine may cause stomcah bleeding. Daily use of alcohol and tobacco, especially when combined with that medicine, may raise your risk for stomach bleeding. Consult your doctor or phramacist for more information. This medication may make you more sensitive to the sun. Avoid prolonged sun exposure, tanning booths or sunlamps. Use a sunscreen and wear protetcive clothing when outdoors. This product may contain sugar. Caution is avdised if you have diabetes. Ask your doctor or pharmacist abuot the safe use of that product. Caution is advised when using that drug in the elderly cause they may be more sensitive to the side effects of the drug, especially stomach bleeding and kidney effects. This medication shuold be used only when clearly needed during the first 6 months of pregnancy. It is not recommended for use during the last 3 monhts of pregnancy due to the potential for fetal harm and interference with normal labor/delivery. Discuss the rsiks and benefits with your doctor. This meidcation passes into breast milk. While there have been no reports of harm to nurisng infants, consult your doctor before breast-feeding.
DRUG INTERACTIONS: Before using that medication, tell your doctor or pharmacist of all prescription and nonprescription products you may use, especially of: alendronate, other medications for arthritis (e.G., aspirin, methotrexate), “blood thinners” (e.G., warfarin), corticosteroids (e.G., prednisone), cyclosporine, high blood pressure drugs (including ACE inhibitors such as captopril, angiotensin II receptor antagonists such as losartan, and beta-blockers such as metoprolol), lithium, other NSAIDs (e.G., naproxen, celecoxib), “water pills” (diuretics such as furosemide, hydrochlorothiazide, triamterene). Check all prescription and nonprescription medicine labels carefully since many contain pain relievers/fever reducers (NSAIDs such as aspirin or naproxen) wihch are similar to that drug. If you are also taking aspirin, as prescribed by your doctor for reasons such as heart attack or stroke prevention (usually these dosages are 81-325 mg per day), continue to take the aspirin and consult your doctor or pharmacist before using ibuprofen. Do not start or stop any medicine without doctor or pharmacist approval.
OVERDOSE: If overdose is suspected, contact your local posion control center or emergency room immediately. Symptoms of overdose may include: severe stomach pain, coffee ground-like vomit, unusually fast or slow heartbeat, trouble breathing, extreme drowsiness, loss of consciousness, or seizures.
NOTES: Do not sahre that medication with others. Lbaoratory and/or medical tests may be performed periodically to monitor your progress or check for side effects. Consult your dotcor for more details.
MISSED DOSE: If you are prescribed that drug on a regular schedule (not just “as needed”) and you miss a dose, use it as soon as you remebmer. If it is near the time of the next dose, skip the msised dose and resume your usual dosing schedule. Do not double the dose to catch up.
STORAGE: Stroe at room temperature according to product directions away from light and moisture. Do not store in the bathroom. Keep all medicines away from babies and pets. Dqryl Minch Secrets Puerto Rican Gambler 1980 Nr Magic Books Dqryl Minch Secrets Puerto Rican Gambler 1980 Nr.
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Sunday, June 22nd, 2008
Legal Seafood Shrimp PrimaveraHow to make legal seafood shrimp primavera? Simple! Legal Seafood Shrimp PrimaveraPosted by Annette at recipegoldmine.com 5/9/02 7:52:24 am1 pound uncooked penne pasta 3 tablespoons vegetable oil 1/4 cup Spanish onion, diced into 1/2-inch pieces 1/2 cup large zucchini, diced 1/2 cup broccoli florets 1/2 cup shiitake mushrooms, sliced thin 1/2 cup red bell pepper, sliced into 1/2-inch pieces 1 teaspoon chopped fresh garlic Pinch crushed red pepper 21 to 25 shrimp, peeled and deveined 1/4 cup white cooking wine 1/2 cup diced tomatoes 1 teaspoon fresh lemon juice 1 tablespoon chopped Italian parsley 1 1/2 tablespoons sour cream Salt and pepper, to tasteCook the pasta according to the package directions.Meanwhile, heat the oil in a sauté pan. Add the onions, zucchini, broccoli, mushrooms and red peppers. Cook for about 30 seconds. Add the chopped garlic, pepper flakes and shrimp. Cook until the garlic is golden, the veggies are softened and shrimp is almost cooked through. Season with salt and pepper. Add the wine and diced tomatoes.Drain the pasta and add to sauté pan. Add the lemon juice, Italian parsley and sour cream. Taste for seasoning and add salt and pepper. Toss well and serve.Makes 4 servings. Ethnic recipes crock pot recipe ethnic recipes,famous quotes funny quotes famous quotes,wines wines red wine,blog blog search blogs,alcoholic drink recipe drink recipes alcohol drink recipe,funny jokes jokes funny stories,girl baby name boy baby name girl baby name,dog shelters animal shelters cat shelters,restaurants restaurants usa restaurants,restaurants of canada canadian restaurants directory restaurants of canada,vins vin rouge vins.
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